Ho Chi Minh City University of Medicine and Pharmacy Hospital honors marketing solutions that improve patient experience
Recently, the University of Medicine and Pharmacy Hospital of Ho Chi Minh City organized the Final Round of the competition “Experience Marketing Solutions: From Understanding to Developing Healthcare Services”, with participation of over 350 doctors, nurses and healthcare staff.
The competition is an activity that concretizes the patient‑centered orientation, promotes management innovation, process improvement and enhances the quality of healthcare services. From 59 submitted solutions, 16 exemplary solutions were selected for the final round, focusing on improving the patient journey in examination, treatment and post‑treatment care.
The Organizing Committee warmly congratulates the teams achieving First Prize, Second Prize, Third Prize, Encouragement Prize, Commendation Prize and Popular Choice Prize. Each award is a deserved recognition for the sense of responsibility, breakthrough thinking and continuous efforts for patients.
The competition has contributed to spreading the spirit of innovation in the healthcare sector, in line with the policy to improve the quality of health care services for the people that the Health sector is entrusted by the Party and State.
We sincerely congratulate:
First Prize:
- Health Insurance Department: Solution “Health Insurance Digitization - Optimizing Experience”
Second Prize:
- Alliance of Information Technology Department & Medical Examination Department: Solution “UMC Care - 360° Healthcare Journey”
- Communication Center: Solution “Project to develop screening & home health care services – Home care”
Third prize:
- Alliance of Integrated Planning – Administration – Building Management – Information Technology: Solution “UMC Care - Intelligent application from navigation to accessing healthcare services”
- Medical Examination Department: Solution “Restructuring the general health examination process & Optimizing patient experience at the Medical Examination Department, University of Medicine and Pharmacy Hospital, Ho Chi Minh City”
- Administrative Office: Solution “Unlimited Hospital: Restructuring patient experience through a virtual reality ecosystem and AI navigation”
Encouragement award:
- Pathology Department: Solution “PCare - When the patient is the center of pathology”
- Nephrology Department - Artificial Kidney: Solution “Standardizing the counseling process for selecting renal replacement therapy options for patients with stage 4 – 5 chronic kidney disease (RRT Counseling)”
- Personnel Organization Department: Solution “UMC Inside Out - Building culture from within, elevating outstanding patient experience”
- Finance and Accounting Department: Solution “UMC Care – Smart touchpoint for secure payment experience”
- Nursing Department: Solution “In-hospital navigation map application enhancing patient experience for visits and health checks at the University of Medicine and Pharmacy Hospital, Ho Chi Minh City”
- Administrative Department: Solution “Healing senses: Multi-sensory Marketing strategy solving the "Emotional overload" problem in limited space at University of Medicine and Pharmacy Hospital, Ho Chi Minh City”
- Department of Internal Medicine, Musculoskeletal: Solution “UMC with you waiting for a check-up”
- Anesthesia and Resuscitation Obstetrics Department: Solution “Model: 3 minutes - 5 touch points - 1 safe obstetric surgery experience at the Anesthesia and Resuscitation Obstetrics Department”
- Trauma Orthopedics Unit - Facility 2: Solution “Safe steps - Model converting waiting time into a foot protection solution for diabetic patients”
- Alliance of General Surgery Department - Anesthesia and Resuscitation Department - Facility 2: Solution “Applying the ERAS program to optimize post-surgery recovery and enhance patient experience at the General Surgery Department of University of Medicine and Pharmacy Hospital, Ho Chi Minh City - Facility 2”
Selected award:
- Finance and Accounting Department: Solution “UMC Care – Smart touch point for a secure payment experience”
Encouragement award:
- Finance and Accounting Department
